Our values are designed to be guidelines to go from where we stand to where we want to go. They reflect on us as a team and shape our culture. Every team member is a valuable addition to our culture, so we need to state our values.

🚀 Ambition (Aim higher)

We plan and build for the long term. While iterating with minor changes, we strive for significant, ambitious results. Avoiding the comfort zone, where we stand, is not the end, but only a step. At a fast-growing startup, there is a sense of urgency, time gained or lost has compounding effects; ambition should not be delayed and should not be feared.

✊ Ownership (Take control and Own it)

Everyone can drive, everyone can take the reins, and everyone should be accountable to both themselves and the rest of the team.

There is no such thing as “it’s not my job”. When you observe a problem, don’t wait for someone to fix it, take the responsibility for fixing it.

📈 Accountability (Be accountable for results)

We are driven by results and not by efforts (Measure results, not hours). We hold each other accountable to facts, and not to our personal perceptions.

Focus on outcomes, not efforts. Work smart, then hard. Solve deep root problems, not symptoms. Avoid sunk-cost fallacies, be honest with yourself and others when something isn’t working out. Be data-informed.

🙋‍♀️ Care (Give a shit)

Empathize with customers. Take the time to understand their frustrations, needs, and root problems.

Caring for the customers means caring about what the customer achieves. We are here to help our customers achieve more now and in the long run.

Caring should also proxy through the team, empathize with your team, help them achieve and learn; to better serve our mission.

🏃‍♂️ Train (Grow yourself)

Our impact as a team is the result of combining individual skills, therefore individual skills are the main driver of our company's impact.

Personal growth comes from practice, training, and learning. Building an ambitious company is the perfect opportunity to learn from solving challenging problems, use it!

As you face a challenge that you don’t know how to solve, learn from it to create leverage for the team.

🤝 Genuine (Say it and accept it)

Be upfront and candid. Say it like it is. Hold yourself and others accountable. Feedback is always about your work and not your person. It won’t always be easy to give or receive, but it’s necessary.